Digital Advertising

Priority #2 Advertising

You want to reach people throughout their purchase cycle. Whether you are selling shoes or a cup of coffee, the purchase cycle is the same for everyone. What changes is how fast it spins! By using the power of Radio with Digital Advertising, you will keep that purchase cycle spinning.

Brand Booster and Brand Booster Plus Online Display Advertising:

These are online display ads to your target audience. We reach your potential customers using the following tactics:

Content

Your ads will be shown on pages that are relevant to your campaign.

Interests / Demographics

Your ads will be shown to people who match your target audience either because of their demographics or current interests or because they are currently shopping for products or services. (We know this based on their online behaviors)

Retargeting

Your ad will be shown to your website visitors to reinforce your message

Upgrade to Brand Booster Plus and receive Geofencing

We’ll also target phones who have visited certain locations (like your competition). As part of Brand Booster Plus, you will also receive a monthly foot traffic report to track how many people visit your location after seeing your geofenced ad.

By using the above mix of tactics, you are reaching people throughout the purchase cycle.

According to Nielsen, if someone has heard your radio commercial at least 3 times, they are 160% more likely to click on your online ad.

YouTube Advertising

Tell your story using video and only pay if someone watches all :30 of your YouTube ad (or clicks on your ad to go directly to your website.)
Select the city or cities where you want your ads to appear and we’ll find audiences that match your target audience.
Great for extending Brand Awareness and creating demand

All digital campaigns come with an online reporting dashboard that is updated daily so that you can track the results. Have questions about how to read the reports? Email us at digital@radioworksforyou.com to schedule a meeting.